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- June 2006- Paper II- Mass Communication 0%
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Question 1 of 50
1. Question
2 pointsThe theory of spiral of silence is mainly related to
Correct
Spiral of silence, in the study of human communication and public opinion, the theory that people’s willingness to express their opinions on controversial public issues is affected by their largely unconscious perception of those opinions as being either popular or unpopular.
Incorrect
Spiral of silence, in the study of human communication and public opinion, the theory that people’s willingness to express their opinions on controversial public issues is affected by their largely unconscious perception of those opinions as being either popular or unpopular.
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Question 2 of 50
2. Question
2 pointsThe International Telecommunication Union (ITU) has its headquarters at
Correct
International telecommunication union (ITU) is a specialized agncy of the United Nations (UN) formed in 1865. Primary work is to improve telecommunication infrastructure in developing world. Directors of ITU is Houlin Zhao.
Incorrect
International telecommunication union (ITU) is a specialized agncy of the United Nations (UN) formed in 1865. Primary work is to improve telecommunication infrastructure in developing world. Directors of ITU is Houlin Zhao.
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Question 3 of 50
3. Question
2 pointsExpression of Public opinion in mass media is generally referred to as
Correct
Vox populi literally means “voice of the people”. In journalism, vox pop or man on the street refers to short interviews with members of the public.
Incorrect
Vox populi literally means “voice of the people”. In journalism, vox pop or man on the street refers to short interviews with members of the public.
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Question 4 of 50
4. Question
2 pointsBurner is a device to convert digital signals to :
Correct
A burner is a device to convert digital signals to an optical laser disc, either DVD or CD.
Incorrect
A burner is a device to convert digital signals to an optical laser disc, either DVD or CD.
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Question 5 of 50
5. Question
2 pointsThe first color-corrected film print returned to the editor from the laboratory for verification is known as :
Correct
An answer print is the first version of a given motion picture that is printed to film after color correction on an interpositive.
Incorrect
An answer print is the first version of a given motion picture that is printed to film after color correction on an interpositive.
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Question 6 of 50
6. Question
2 pointsThe Searchlight was a newspaper published from :
Correct
The Searchlight was a newspaper published from Patna. First editor was Murli Manohar Prasad. Established in 1918 as a bi-weekly newspaper.
Incorrect
The Searchlight was a newspaper published from Patna. First editor was Murli Manohar Prasad. Established in 1918 as a bi-weekly newspaper.
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Question 7 of 50
7. Question
2 pointsThe first step in exploratory research is to conduct
Correct
Exploratory research is used when the topic or issue is new and when data is difficult to collect. Exploratory research is flexible and can address research questions of all types (what, why, how).
Incorrect
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Question 8 of 50
8. Question
2 pointsWhat indicates the size of the aperture opening on a camera ?
Correct
The f-stop is the “aperture” opening of a camera lens, which allows light to come in. It also determines how much is in focus in front of and behind the subject (see depth of field).
Incorrect
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Question 9 of 50
9. Question
2 pointsThe winner of the Dada Saheb Phalke award for the year 2005 is
Correct
Devika Rani was the first recipient of Dadasaheb Phalke award. Adoor Gopalakrishnan is an Indian film director, script writer, and producer. and is regarded as one of the most notable filmmakers in India.
Latest winners- Vinod Khanna (2017); Kashinathuni Vishwanath (2016); Manoj Kumar (2015); Shashi Kapoor (2014); Guljar (2013); Pran (2012); Soumitra Chatterjee (2011).
Incorrect
Devika Rani was the first recipient of Dadasaheb Phalke award. Adoor Gopalakrishnan is an Indian film director, script writer, and producer. and is regarded as one of the most notable filmmakers in India.
Latest winners- Vinod Khanna (2017); Kashinathuni Vishwanath (2016); Manoj Kumar (2015); Shashi Kapoor (2014); Guljar (2013); Pran (2012); Soumitra Chatterjee (2011).
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Question 10 of 50
10. Question
2 pointsWhich film won the best national film award under the commercial category for the year 2004 ?
Correct
For 52nd National Film Awards, a Hindi film, Page 3 won the National Film Award for Best Feature Film.
Latest report- Vicky Kaushal(URI) and Ayushmann Khurrana (Andhadhubn) were named Best Actors and Keerthy Suresh(Mahanati-Telgu film) won the Best Actress award in 66th national Film Awards. Best feature film ‘Hellaro’ a gujrati language film.
Incorrect
For 52nd National Film Awards, a Hindi film, Page 3 won the National Film Award for Best Feature Film.
Latest report- Vicky Kaushal(URI) and Ayushmann Khurrana (Andhadhubn) were named Best Actors and Keerthy Suresh(Mahanati-Telgu film) won the Best Actress award in 66th national Film Awards. Best feature film ‘Hellaro’ a gujrati language film.
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Question 11 of 50
11. Question
2 pointsThe newspaper group in India that has obtained the largest number of licences to launch FM radio stations is:
Correct
The D B Group also runs 30 radio stations across 7 states of India, under the brand name 94.3 MY FM. The Group has recently been awarded with licenses for 13 more new stations.
Incorrect
The D B Group also runs 30 radio stations across 7 states of India, under the brand name 94.3 MY FM. The Group has recently been awarded with licenses for 13 more new stations.
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Question 12 of 50
12. Question
2 pointsKarl Deutsch is associated with the concept of :
Correct
In his concept of social mobilization, Karl Deutsch defined it to be a process wherein people become deracinated from their ethnicity and turn out to be obtainable for innovative models of communication and behavior and he renowned quantitative pointers to consider it in most countries of world.
Incorrect
In his concept of social mobilization, Karl Deutsch defined it to be a process wherein people become deracinated from their ethnicity and turn out to be obtainable for innovative models of communication and behavior and he renowned quantitative pointers to consider it in most countries of world.
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Question 13 of 50
13. Question
2 pointsThe developmental model proposed by Nair and White is :
Correct
Cultural renewal is proposed by Nair and White (1994) as an umbrella concept or frame of reference for participatory development communication.
Incorrect
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Question 14 of 50
14. Question
2 pointsIn communication, dispersal and fragmentation of society is considered a
Correct
In communication, dispersal and fragmentation of society is considered a Centrifugal effect. This is the optimistic version of the tendency for media to have a fragmenting effect on society that can also be liberating. The media spread new ideas and information and encourage mobility, change and modernization.
Incorrect
In communication, dispersal and fragmentation of society is considered a Centrifugal effect. This is the optimistic version of the tendency for media to have a fragmenting effect on society that can also be liberating. The media spread new ideas and information and encourage mobility, change and modernization.
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Question 15 of 50
15. Question
2 pointsThe Samchar Darpan was a publication of :
Correct
Samachar Darpan established in 1818 as a weekly newspaper by the owner and publisher Baptist Mission Society. BMS World Mission is a Christian missionary society founded by Baptists from England in 1792.
Incorrect
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Question 16 of 50
16. Question
2 pointsWhich day is celebrated as the Press Freedom day ?
Correct
The United Nations General Assembly declared May 3 to be World Press Freedom Day or just World Press Day to raise awareness of the importance of freedom of the press. India’s ranked 140 in World Press Freedom Index 2019.
Incorrect
The United Nations General Assembly declared May 3 to be World Press Freedom Day or just World Press Day to raise awareness of the importance of freedom of the press. India’s ranked 140 in World Press Freedom Index 2019.
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Question 17 of 50
17. Question
2 pointsThe mediaperson who has written the book ‘ The Island of Blood’ is :
Correct
Anita Pratap has written the book Island of Blood based on Sri Lanka. In 1983, she was the first journalist who interviewed LTTE chief V. Prabhakaran.
Incorrect
Anita Pratap has written the book Island of Blood based on Sri Lanka. In 1983, she was the first journalist who interviewed LTTE chief V. Prabhakaran.
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Question 18 of 50
18. Question
2 pointsThe percentage-of-sales’ approach to advertising budgets ties budgeting to :
Correct
The percentage of sales method is a financial forecasting method that businesses use to predict their sales growth on an annual basis.
Incorrect
The percentage of sales method is a financial forecasting method that businesses use to predict their sales growth on an annual basis.
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Question 19 of 50
19. Question
2 pointsIn reception analysis, findings are not easily :
Correct
Difficulty of reception analysis in its current form is that, while it offers a theoretically informed, empirical examination of communication process, its findings are not easily replicable.
Incorrect
Difficulty of reception analysis in its current form is that, while it offers a theoretically informed, empirical examination of communication process, its findings are not easily replicable.
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Question 20 of 50
20. Question
2 pointsIn factor analysis, a factor is a
Correct
Factor analysis may be applied in the consideration of both content and construct validity.
Incorrect
Factor analysis may be applied in the consideration of both content and construct validity.
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Question 21 of 50
21. Question
2 pointsThe country that has the highest density of newspaper readership is :
Correct
In 2005, China topped the list in term of total newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million.
Incorrect
In 2005, China topped the list in term of total newspaper circulation with 93.5 million a day, India came second with 78.8 million, followed by Japan, with 70.4 million; the United States, with 48.3 million; and Germany, with 22.1 million.
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Question 22 of 50
22. Question
2 pointsThe Illusion of spatial distance in a two dimensional medium is referred to as :
Correct
Linear Perspective. A spatialsystem used in two–dimensionalartworks to create the illusion of space. It is based on the perception that if parallel lines are extended to the horizon line, they appear to converge and meet at a common point, called the vanishing point.
Incorrect
Linear Perspective. A spatialsystem used in two–dimensionalartworks to create the illusion of space. It is based on the perception that if parallel lines are extended to the horizon line, they appear to converge and meet at a common point, called the vanishing point.
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Question 23 of 50
23. Question
2 pointsAccording to the British Institute of Public Relations, the fourth stage in any Public relations campaign is of :
Correct
Phase 1: Listing & Prioritising of the Message; Phase 2: Gauging the public perception or awareness; Phase 3: Drawing Objectives and Prioritising Communication; Phase 4: Selecting Media and the Message; Phase 5: Implementation; Phase 6: Assessing the Impact; Phase 7: Message Redesigning
Incorrect
Phase 1: Listing & Prioritising of the Message; Phase 2: Gauging the public perception or awareness; Phase 3: Drawing Objectives and Prioritising Communication; Phase 4: Selecting Media and the Message; Phase 5: Implementation; Phase 6: Assessing the Impact; Phase 7: Message Redesigning
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Question 24 of 50
24. Question
2 pointsThe research unit of the advertising agency, ‘the Hindustan Thompson Associates’ is
Correct
IMRB International is a part of KANTAR group. IMRB is a market research, survey and business consultancy firm established in 1970. Headquartered in Mumbai, India with operations in over 15 countries.
Incorrect
IMRB International is a part of KANTAR group. IMRB is a market research, survey and business consultancy firm established in 1970. Headquartered in Mumbai, India with operations in over 15 countries.
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Question 25 of 50
25. Question
2 pointsMotilal Nehru was associated with the newspaper :
Correct
Indian National Congress leader, Moti Lal Nehru was the first Chairman of the Board of Directors of ‘the Leader’ newspaper. The Independent was an Allahabad based newspaper begun by Motilal Nehru in 1919.
Incorrect
Indian National Congress leader, Moti Lal Nehru was the first Chairman of the Board of Directors of ‘the Leader’ newspaper. The Independent was an Allahabad based newspaper begun by Motilal Nehru in 1919.
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Question 26 of 50
26. Question
2 pointsConsider the following statements :
Assertion (A) : Communication is the basic survival need of human beings.
Reason (R) :Communication builds relationships.
Correct
Incorrect
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Question 27 of 50
27. Question
2 pointsAssertion (A) : Random sample is representative of the universe :
Reason (R) :Random sample has the units of the universe who are opinion leaders
Correct
Incorrect
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Question 28 of 50
28. Question
2 pointsAssertion (A) : Surrogate advertising is a legitimate practice.
Reason (R) :Advertising provides information about the products.
Correct
Incorrect
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Question 29 of 50
29. Question
2 pointsAssertion (A) : The ratio between circulation and readership of newspapers is not a constant factor.
Reason (B): Circulation is always less than the readership.
Correct
Incorrect
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Question 30 of 50
30. Question
2 pointsAssertion (A) : Objectivity in reporting is not achievable, and hence, it should not be attempted.
Reason (R) : Giving space to all shades of opinion is good journalism.
Correct
Incorrect
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Question 31 of 50
31. Question
2 pointsAssertion (A) : Every news organisation has a style manual.
Reason (R) :The style manual describes the news values of the organisation.
Correct
Incorrect
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Question 32 of 50
32. Question
2 pointsAssertion (A) : Non-Linear editing technology has expanded the scope of creating special effects.
Reason (R) : Special effects always enhance the aesthetic quality of the programme.
Correct
Incorrect
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Question 33 of 50
33. Question
2 pointsAssertion (A) : Media penetration has reached its peak in India.
Reason (R) :The user-friendly technology has helped the media to spread fast.
Correct
Incorrect
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Question 34 of 50
34. Question
2 pointsAssertion (A) : The two-step flow theory of communication has been proved wrong.
Reason (R) :In a developing society information has to cross not one but many barriers.
Correct
Incorrect
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Question 35 of 50
35. Question
2 pointsAssertion (A) : The right to information Act 2005, will bring transparency in governance.
Reason (R) : Now every Indian citizen has access to the governmental informations.
Correct
Incorrect
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Question 36 of 50
36. Question
2 pointsIdentify the sequence in which various media related committees were set up.
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Question 37 of 50
37. Question
2 pointsIdentify the correct sequence of the invention of the foll owing recording systems.
Correct
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Question 38 of 50
38. Question
2 pointsWhich of the following sequences is the correct order of persons holding the portfolio of the Ministry of Information and Broadcasting ?
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Question 39 of 50
39. Question
2 pointsThe sequence of mental states through which a buyer passes in purchasing and using a product is :
Correct
The AIDA model was developed by the American businessman, E. St. Elmo Lewis, in 1898. The original main purpose was to optimize sales calls, specifically the interaction between seller and buyer concerning the product.
Incorrect
The AIDA model was developed by the American businessman, E. St. Elmo Lewis, in 1898. The original main purpose was to optimize sales calls, specifically the interaction between seller and buyer concerning the product.
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Question 40 of 50
40. Question
2 pointsThe correct chronological sequence of Indian Press laws is
Correct
Official Secrets Act- 1923; Copyright Act- 1957; Contempt of Court Act- 1971; Right to Information- 2005.
Incorrect
Official Secrets Act- 1923; Copyright Act- 1957; Contempt of Court Act- 1971; Right to Information- 2005.
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Question 41 of 50
41. Question
2 points
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Question 42 of 50
42. Question
2 points -
Question 43 of 50
43. Question
2 pointsCorrect
Incorrect
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Question 44 of 50
44. Question
2 pointsCorrect
Incorrect
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Question 45 of 50
45. Question
2 pointsCorrect
Incorrect
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Question 46 of 50
46. Question
2 pointsRead the passage below, and answer the questions that follow based on your understanding of the passage :
Online media are still so new that their grammar is still developing. Imagine a media world in which not all the audience members know how to turn pages in a book; where they try to use a remote control on a magazine; where they are afraid to use their remote control rest they break the television, or where they see a different kind of image on the TV than their neighbors because their television was made by a different company or their television is last year’s model. That is roughly the state of online media in the early twenty-first century, and it is unlikely to change anytime in the near future.
However, some media grammar elements are starting to form Hypertext, for example, is generally either underlined or otherwise set apart typographically or graphically from nonlinked text. An unwritten rule to have a web site logo in the upper left corner of the screen linked to return to the websites homepage is being followed by more and more web developers. The increased use of icons to create a visual, interactive “language” that transverses website’s allows computer users to quickly learn how to use new types of programs or utilize interactivity on a website. Examples include more or less standardized icons for functions such as printing, opening a document, sending a file, e-mailing a document, on-screen drawing, painting it image editing tools, and icons to allow for image manipulation such as zooming in or out, where applicable.
Mass communication in an online digital environment increasingly exploits a full range of storytelling and communication tools, including text, audio, video, graphics and animation. This broadened set of tools enables the journalist or other communication professional to tell each story on a way uniquely suited to that story. Because of the lack of experience of many users of online media and the ever-changing state of technological improvements, it still can be a challenge to guide users in accessing that information easily as an online media grammar develops.
Q. The author is primarily concerned with
Correct
Incorrect
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Question 47 of 50
47. Question
2 pointsAccording to the passage, which of the following is an element of the emerging online media grammar ?
(I) Hypertext (II) Websites (III) Typography
Correct
Incorrect
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Question 48 of 50
48. Question
2 pointsThe author mentions storytelling and communications tools to
Correct
Incorrect
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Question 49 of 50
49. Question
2 pointsWhich of the following pairs of terms has been appropriately put together, according to the author ?
Correct
Incorrect
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Question 50 of 50
50. Question
2 pointsThe material in the passage could best be used in an argument for developing
Correct
Incorrect
