Mock Test of UGC-NET Mass Communication and Journalism Paper II December 2006

The first Indian newspaper to have a readers’ editor is :

The committee that suggested the division of Samachar news agency was headed by :

A draft bill to diffuse the monopoly ownership of newspapers in India was initiated during the prime minister-ship of :

The US president who introduced the fire side chats with media persons was :

The first ever language newspaper in India was started in :

The size of the camera lens opening is measured in terms of :

The interlaced lines for NTSC colour standard number :

Modifying a video signal to be received only by the intended receiver is referred to as :

Short phrases of music used as punctuation devices in television broadcasting are called :

Alex Inkeles used attitude items to construct a scale of modernity that numbered :

The evolutionary universals of development were identified by :

The square of standard deviation is called :

The statistical test developed by R.A. Fisher is :

A system of meaning in language is referred to as :

The sound pattern of communicative language is termed as :

The printing press was introduced in India during :

The Tribune was first established at :

Social advertising relates to the advertising of :

In mass media space selling means :

Canvassing for a cause an individual or an organisation amongst decision makers is termed as :

The combined circulation of newspapers, according to the latest report of the RNI is :

The dominant form of ownership of newspapers in India is :

The co-orientation approach in communication is popularly known as :

Convergent media buying is related to :

An opinion statement about an organisation or a product is known as :

Assertion (A) : Convergence of technologies has reduced the digital divide.
Reason (R) : Technologies are value loaded.

Assertion (A) : Internet is a medium of confidential communication between members of a group.

Reason (R) : On internet any message can be accessed by anyone else.

Assertion (A) : Embedded journalism is unethical.

Reason (R) : Embedded media persons are bound to project the employer’s point of view.

Assertion (A) : Content of media effectively influences the subject matter of the group communication in the society.

Reason (R) : Content of media is the mirror image of the society.

Assertion (A) : Media help only to maintain the status quo in the society.

Reason (R) : Media are the subsystems of social, political and economic systems.

Assertion (A) : In the near future newspapers will disappear.
Reason (R) : The rate of growth of television and Internet is very high.

Assertion (A) : Content of Indian media is determined by the needs of the audiences.
Reason (R) : Media research helps to determine the information needs of the people.

Assertion (A) : Piece – to – camera gives authenticity to news.
Reason (R) : Piece – to – camera is a visual showing the camera man on the spot of the news.

Assertion (A) : Public relations is an essential function of management.
Reason (R) : Public relations helps to raise the motivational levels of the employees.

Assertion (A) : Radio has emerged as a medium for the youth in India.

Reason (R) : Radio receiver set is an inexpensive equipment.

People use mass media for four main purposes. The correct sequence of listed functions (Blumler and Katz) are :

The four basic effects that media produce in sequence are :

The chronological sequence of the establishment of the following newspapers is :

The correct sequence of the four key concepts of digital media is :

The chronological sequence of the chairpersons of press council is :

Write the proper sequence of the Indian press laws given here in terms of their historicity.

Match the list I (organisations) with list II (places) :
(a) U N E S C O                  (i) Singapore
(b) A M I C                          (ii) Geneva
(c) I T U                               (iii) Kualalumpur
(d) A I B D                           (iv) Paris

Code :
(a)     (b)       (c)     (d)
(A) (iii)    (i)        (iv)    (ii)
(B) (iv)    (i)        (ii)    (iii)
(C) (i)     (iii)      (iv)     (ii)
(D) (iii)    (i)       (ii)     (iv)

Match the list I (concepts) with list II (authors) :

(a) Global village                    (i) Herbert Schiller

(b) Cultural Imperialism      (ii) Marshall McLuhan

(c) Many voices one world   (iii) Cees Hamelink

(d) Cultural Autonomy          (iv) Sean Macbride

Code :
(a)     (b)       (c)      (d)
(A) (iii)   (i)      (iv)      (ii)
(B) (iv)    (i)      (ii)      (iii)
(C) (i)      (iii)    (iv)     (ii)
(D) (iii)    (i)      (ii)     (iv)

Match the list I (Folk media) with list II (States) :

(a) Burrakatha                         (i) Karnataka

(b) Tamasha                            (ii) Kerala

(c) Yakshagana                       (iii) Andhra Pradesh

(d) Kathakkali                         (iv) Maharashtra

Code :
(a)    (b)     (c)    (d)
(A) (iii)   (i)      (iv)    (ii)
(B) (iv)    (i)      (ii)    (iii)
(C) (i)      (iii)    (iv)   (ii)
(D) (iii)    (i)     (ii)    (iv)

Match the list I (terms) with list II (media) :

(a) Icons             (i) Television

(b) NLE              (ii) Newspapers

(c) Blogs            (iii) Computer

(d) Banner         (iv) Internet

Code :
(a)     (b)     (c)      (d)
(A) (iii)   (i)      (iv)    (ii)
(B) (iv)    (i)      (ii)    (iii)
(C) (i)      (iii)     (iv)   (ii)
(D) (iii)    (i)      (ii)    (iv)

Read the passage below and answer the questions that follow based on your understanding of the passage :

NOISE in mass communication is a mammoth aggravation. Within the media, channel noise consists of such things as typographical errors, misspelled or scrambled words and missing paragraphs in the newspaper. It is the fuzzy picture on the tube, static on the radio or missing pages in a magazine. It is also a broken television set, a dead battery in the transistor radio, the Sunday paper in a mud puddle or the magazine subscription that doesn’t arrive. Obviously, the more technologically complex the society, the greater the opportunity there is for this kind of channel noise. As the numbers, varieties, and complexities of media increase, there is a greater likelihood that will be exposed to mounting noise. A good example of this “modern” interference is the effect of solar activity on satellite transmissions.

Since channel noise also includes outside interference, it encompasses such things as kids fighting during a television program or visitors interrupting our reading. Other such interference are the persistent ringing of the telephone as we watch television, a teenager’s stereo at full volume while parents are trying to read, competing programs scheduled in the same time slot, and the variety of magazines we have to choose from. These examples show evidence that in many cases the media interfere with one another and constitute a considerable part of their own noise. As more media develop and become available, the problem will get worse.

One of the solutions for channel noise is repetition which is in use constantly in mass communication, especially in advertising. Disc jockeys repeat phone numbers ; television commercials reappear during a program; and department stores advertise daily with multiple pages in both morning and evening papers. Repetition uses the law of averages. If a message is interrupted the first time – by the doorbell or by conversation – chances are it will be heard the second or third time. Repetition in broadcast media offers an opportunity to reach those who tune in late. However, repetition operates on a law of diminishing return. There comes a point in repetition when the receiver, as an individual, will tune the message out, when this is multiplied by many individuals, the message is lost. Repetition must be used with discretion.

The author is primarily concerned with :

The author mentions various interference in mass communication primarily to :

According to the passage, which of the following is an example of “modern” technological channel noise :

(i) Persistent ringing of the telephone

(ii) Static on the radio

(iii) Effect of solar activity on satellite transmission :

Which of the following pairs includes synonymous expressions ?

The material in the passage could best be used in an argument for :