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Meaning and definition of communication

What is communication? Communication is fundamental to the existence and survival of humans. Communication is not only established in between of the human beings but also between non-human beings. It is the exchange of perceptions, messages or information through speeches, visuals, signals, symbols, writings or attitudes. The Word ‘communication’ is derived from the Latin word, …

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Models and Theories of Mass Communication- Quick revision notes

Important Models and Theories of Mass Communication

All the important models and theories are listed below in chronological order and very useful for NET-JRF preparation. SL No Theories Given by 1. Magic Bullet Theory Lazarsfeld (1938) 2. Lasswell Model Lasswell (1948) 3. Shannon and Weaver Model Shannon and Weaver (1949) 4. Modernisation Theory Daniel Learner (1950) 5. ABX Model Theodore M Newcomb …

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Top Advertisement Tagline of Car

Top Automobile Slogans/Taglines Many of us know the car’s brand or drive the car but don’t know their slogans. Car manufacturers have used many catchy car slogans to attract customer and build brand.  Most important thing for the examination purpose is to know that top advertisement tagline of car or slogans have been asked in …

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