Placing two versions of advertisements in same issue of newspaper The test that involves placing two versions of an advertisements in the same issue of Read More ยป
Attitude and Behavior in Advertising Psychology Assertion (A): An attitude is a learned pre-disposition to react to objects favourably or negatively, Read More ยป
Matching Iconic Punchlines with Their Respective Brands Match List-I with List-II: List โ I (Punch Line) List โ II (Product) (a) Celebrate Read More ยป
Advertising Effectiveness and the Role of Pre-Testing Assertion (A): Advertisements do not yield the desired effect for many brands/products. Reason (R): The Read More ยป
โDo you have it in you?โ is an ad slogan of โDo you have it in you?โ is an ad slogan of Correct Ans: (A) Explanation:The Read More ยป
Adjacency is a Adjacency is a Correct Ans: (D) Explanation:Adjacency in media plays a crucial role in how Read More ยป
Advertising that โambushesโ the viewer is called Advertising that โambushesโ the viewer is called Correct Ans: (D) Explanation:Marketers use unconventional advertising to Read More ยป
Using existing structure in public spaces in advertising is known as Using existing structure in public spaces in advertising is known as Correct Ans: (D) Explanation:Advertisers Read More ยป