Placing two versions of advertisements in same issue of newspaper
The test that involves placing two versions of an advertisements in the same issue of
Category: Advertising and Marketing Communication
Attitude and Behavior in Advertising Psychology
Assertion (A): An attitude is a learned pre-disposition to react to objects favourably or negatively,
Matching Iconic Punchlines with Their Respective Brands
Match List-I with List-II: List – I (Punch Line) List – II (Product) (a) Celebrate
Advertising Effectiveness and the Role of Pre-Testing
Assertion (A): Advertisements do not yield the desired effect for many brands/products. Reason (R): The
“Do you have it in you?” is an ad slogan of
“Do you have it in you?” is an ad slogan of Correct Ans: (A) Explanation:The
Adjacency is a
Adjacency is a Correct Ans: (D) Explanation:Adjacency in media plays a crucial role in how
Advertising that “ambushes” the viewer is called
Advertising that “ambushes” the viewer is called Correct Ans: (D) Explanation:Marketers use unconventional advertising to
Using existing structure in public spaces in advertising is known as
Using existing structure in public spaces in advertising is known as Correct Ans: (D) Explanation:Advertisers