Audience research is one of the major traditions which is called?

Getting ready for the UGC-NET exam or any other exam in Journalism and Mass Communication can be challenging. But with JMC Study Hub, it doesn't have to be! We know that aspirants sometimes find it hard to understand the concepts, so we’re here to help. In this blog post, explanations of the questions will give a better understanding.

Q. Audience research is one of the major traditions which is called? (June 2023 UGC NET)

1. Socio-cultural tradition

2. Impressionist tradition

3. Citatianism tradition

4. Imitationist tradition

Correct Ans: (1)

Explanation: Audience research, particularly in the context of media studies, is often conducted within the socio-cultural tradition. This tradition focuses on understanding media audiences within their broader social and cultural contexts, examining how factors such as demographics, cultural norms, values, and social structures influence media consumption patterns, preferences, and effects. Socio-cultural research approaches seek to explore the complex interactions between media and society, shedding light on how media messages are interpreted, negotiated, and integrated into individuals’ lives within specific cultural and social frameworks.

Leave a Comment

About JMC Study Hub

About JMC Sahitya

JMC Study Hub is India’s first largest and dedicated learning platform of Journalism and Mass Communication. 

Email :

Latest Post
Latest Video

Subscribe to Our Newsletter

Quick Revision

Want to crack UGC-NET Exam?

Courses out for Dec 2024 Exam.

Hurry up now.

Open chat
Ned help ?
Hello, welcome to “JMC Study Hub”. How can we assist you?